Given the global economic climate at this point in time, you would be a fool to think that the traditional method of applying for jobs using your CV is the right tactic to employ. Of course the CV document, and related profiles on job boards are still important. However, to really get noticed, you will need to rise above the competition. Luckily for you, we are about to disclose all these tactics – absolutely free – below!
Tip #1 Be remarkable
The world has changed. Employment has changed. The way in which you seek employment has changed. In the words of Mike Sharman (Owner of Retroviral Digital Communication), “CVs are boring AF. What are you going to do to stand out?”
Want to be remarkable? Read on.
Tip #2 Align your CV document and social profiles
Whatever is reflected in your CV needs to be reflected on your LinkedIn profile – and even on Facebook (which is becoming increasingly popular for jobs being advertised)! Do not tell different stories; your narrative needs to be aligned.
Tip #4 Create a website
Credible, successful, impressionable professionals ALL have a logo, and a website. Do not believe me? Check these professionals out:
All the above mentioned professionals have varying careers, from Business, to HR, to Fashion. A website is no longer for celebrities.
A website becomes a dynamic platform to showcase you, your personality, your portfolio, your testimonials, and links to your social media platforms. Plus, it does not have to cost you a lot of time or money to create. There are numerous click-and-drag platforms around to create a website, such as Wix, Wordpress or Weebly. You can also create your very own logo using a free platform like Canva.
Tip #5 Create a video CV
Imagine being a recruiter, met with LITERALLY hundreds of CVs in their inbox every-single-day. What is going to make you stand out?
Imagine if you had a 30 second video CV that you could insert into the body of your email, that packs a punch and makes you memorable?
Still not sold? Do me one favour. Ask yourself this after watching the below - who would not hire this guy?
Tip #6 Own Page One of Google
Google yourself. If you do not own page one of Google, you have a problem. Why? Because the astute professional who DOES own page one is competing against YOU.
Obviously, having a website, a video CV and other content connected to you will certainly help with pushing your name forward on Google.
Tip#7 Be part of the 1%
The social media rule is that 90% of people consume online content; 9% of people share that content but only 1% create content.
You need to be the 1%.
Creating credible content helps boosting your name on Google. Content Marketing is certainly not a tactic for marketers alone! You may think you do not have much to say, but you certainly do. To find that sweet spot, introspect and investigate what your niche is (tip: your niche offering is a combination of your life experience, work experience, qualifications, interests and inherently who you are).
Combining your niche with adding value to your reader’s life is a magic recipe to get noticed – and stay top of mind.
Tip #8 Reach out to your network
When scouting for work, it is certainly not what you know, but who you know. A cliché, but also biblical truth. Connect with your friends, family, and past colleagues because this is a rich opportunity to expose yourself to a fabulous job, and it has never been easier.
Tip #9 Start a Campaign
If you have a phone and Wi-Fi, you have all the tools you need to push your name out there and get noticed!
Let’s consider Kirsty Sharman, who was hungry to get into the tech space. She decided to start a campaign to get the attention of Mike Sharman (no relation), and so started the trend #WeWantKirsty. She printed out her hashtag onto T-shirts, handed them out, took photos and videos which she posted on social, and started trending! What do you think happened? She got the job she was vying for!
Today she is the Founder and Head of Growth of Arielscoop in the Netherlands, and you can check out her profile here.
Or consider Iver Holter, a Norwegian Art Director who was looking for work in Johannesburg. Instead of applying for a bunch of jobs, he got specific on WHERE he wanted to work, and WHO he needed to make an impression on to get the job of his dreams. A quick search on LinkedIn revealed that Ahmed Tilly was the Chief Creative Officer at FCB, nominated the Sunday Times Top Brands agency of the year.
Without it costing him a thing, besides a little bit of time, Holter created an Instagram page called ahmed_look_at_me. He uploaded a handful of creative images, added some noteworthy captions, and got noticed by Tilly. The result? He got the job.
Tip #10 Do what you Can’t
No one knows anything. The barrier to success is the lowest it has ever been. The likelihood for failure is massive.
As a professional looking for your next opportunity, you can make one of two choices.
You can stick to the known, do what is socially acceptable and maintain the status quo. As a consequence, be prepared for your CV to get flushed to the bottom of the pile.
Or you can adopt a counter-intuitive approach, do what is socially frowned upon and write a fresh, new narrative.
Special thanks to Brent Spilkin (International Business Coach, Author, Speaker and Thought Leader) for the inspiration behind this post.
Need to get noticed? View our fabulous packages here, or get in touch today: firstname.lastname@example.org / 010 312 6790.
By Marzenna Almendro (Registered Psychometrist, Certified Coach, Author and Entrepreneur)
Our contributors collectively boast a wealth of experience in assessments, HR, organisational development, change management and more!