Authenticity in Business

​Back in the “old days” (as our kids say), gaining and retaining new clients and customers was in all likelihood a lot less challenging than today. The obvious factor is that our market was a lot less saturated than it is across the various sectors. If you wanted to go buy your groceries, your family trekked to the local supermarket which was a 20 minute journey away, and you bought most of your items for the month. Getting a take-away for a Friday night dinner was asking yourself if you felt like chicken, burgers or pizza.

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