Look to any profitable business, and you’re bound to see a positive correlation between the use of psychometric assessments and success. This is largely due to these tests providing a quantifiable prediction of job performance.
Another sector which is recognising the value of psychometric assessments and the role they play in predicting success are franchise groups. Having the cash is no longer the most important prerequisite for being a business owner. Knowing the difference between entrepreneur and wantrapreneur may be the single most important factor when allowing someone to represent your brand. For instance, a potential franchisee looking to buy into a restaurant group may need to demonstrate various competencies such as proven business acumen, drive, the will to succeed, self-motivation, customer-focused orientation, enthusiasm and the capacity to be a hands-on operator. But what if they are just eloquent at talking the talk and not necessarily walking the walk?
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